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• 05 Oct 2026

  Brand Manager

  Malaysia

  Permanent Position

  A leading FMCG company specialising in a diverse portfolio of food and beverages, serving consumers across Malaysia through extensive retail distribution channels. The company focuses on delivering quality, accessible products while continuously expanding its brand portfolio and market presence.
  Job Description

  • Develop and execute annual brand strategy and marketing plans.
  • Lead 360° marketing campaigns across ATL, BTL, digital, social and e-commerce.
  • Drive NPD, product launches and portfolio development.
  • Analyse market, consumer and competitor insights to identify growth opportunities.
  • Work closely with Sales and Trade Marketing to drive distribution, visibility and sales.
  • Manage marketing budget and evaluate campaign ROI.
  • Monitor brand performance, market share and key business KPIs.
  • Manage external agencies and cross-functional stakeholders.

  Expires on 05 Dec 2026

  Posted By

  Erica KHOO

  Tel: +60 16643 7053

  ericakhoo@pplefirst.com

  apply nowview job details

  Requirements

  • Degree in Marketing, Business or related discipline.
  • 5–8 years’ Brand/Marketing experience, preferably in FMCG.
  • Strong experience in brand strategy, NPD and integrated marketing campaigns.
  • Commercially driven with strong analytical and stakeholder management skills.