Digital Manager

1. Campaign Management

• Strategize, develop, and execute high-impact digital marketing campaigns that align with business goals and outperform competitors.

• Manage end-to-end campaign operations across SEO, SEM, social media, email, and display advertising channels.

• Optimize campaigns to achieve key performance indicators (ROI, acquisition, engagement, and retention).

2. Analytics & Performance

• Track, analyze, and report campaign and website performance using analytics platforms (e.g., Google Analytics).

• Translate insights into actionable recommendations to enhance effectiveness and efficiency.

3. Content & Creative Oversight

• Oversee the creation of localized digital content that reflects brand identity and resonates with target audiences.

• Ensure all content complies with brand standards, delivering consistency across digital platforms.

• Produce and manage compelling, conversion-driven content across owned and paid channels.

4. Website & E-Commerce Management

• Oversee the operation and performance of e-commerce websites and shop-in-shop platforms, ensuring an engaging user experience and strong conversion rates.

• Manage regular site updates to maintain content accuracy, functionality, and brand alignment.

• Identify and implement initiatives to strengthen online presence, drive traffic, and accelerate sales growth.

5. Team Leadership

• Lead, coach, and develop the digital marketing team to deliver excellence and innovation.

• Cultivate cross-functional collaboration with internal stakeholders and external partners to achieve unified digital execution.